# Mulberry Marketing Group > Mulberry Marketing Group is an independent creative digital agency based in Melbourne, Australia. We sit at the intersection of creativity, strategy and impact, partnering with B2B and B2C brands to deliver brand-led experiences that move people. Our Uncover, Develop and Amplify framework brings clarity to omnichannel marketing across brand, creative, paid media, email, social, SEO, websites and Chinese marketing. ## About - [Home](https://www.mulberrymarketing.com.au/): Overview of Mulberry Marketing Group, our positioning and what we do for ambitious brands. - [About Us](https://www.mulberrymarketing.com.au/about): Our story, values and team. Nearly 20 years of experience connecting brand, creative and digital. - [Introducing Mulberry Marketing](https://www.mulberrymarketing.com.au/introducing-mulberry-marketing): The story of our evolution from Content Smith into Mulberry Marketing Group. - [FAQs](https://www.mulberrymarketing.com.au/faqs): Common questions about how we work, our process, pricing model and engagement options. ## Services - [Services Overview](https://www.mulberrymarketing.com.au/services): Our full service suite, including Brand Strategy, Brand Identity Creation, Integrated Marketing Strategy, Communications and Campaigns Development, Paid Social Advertising, SEM, Email Marketing, Social Media Management, Photography and Content Direction, and Website Design and Build. - [Marketing Strategy](https://www.mulberrymarketing.com.au/services/marketing-strategy): Integrated marketing strategy that compounds over time. Data-driven plans for sustainable growth from Melbourne's creative experts. - [Chinese Marketing](https://www.mulberrymarketing.com.au/chinese-marketing): Specialist Chinese marketing services for the Australian Chinese market, including WeChat Official Accounts, RED (Little Red Book), KOL management and bilingual campaign strategy. - [Work With Us](https://www.mulberrymarketing.com.au/work-with-us): How to engage Mulberry, what to expect from the onboarding process and the typical shape of a project. ## Case Studies - [Case Studies Index](https://www.mulberrymarketing.com.au/case-studies): Real client outcomes across brand, digital, paid media and Chinese marketing. - [Kai Urban Wellness Retreat and Cafe](https://www.mulberrymarketing.com.au/case-studies/kai-urban-wellness-retreat-cafe): End-to-end brand build, including naming, visual identity, website, social setup, Meta and Google launch campaigns, and a visual strategy for the fit-out. - [Chiroease Wellness](https://www.mulberrymarketing.com.au/case-studies/taking-the-ease-off-marketing-campaigns-for-chiroease): Integrated digital marketing strategy with website redesign, paid advertising, copywriting, email marketing and social media management for a wellness clinic. - [Two Stroke Performance](https://www.mulberrymarketing.com.au/case-studies/helping-two-stroke-performance-rev-up-their-engines): Paid advertising, creative, email marketing and landing page development for a performance automotive brand. - [Victorian Auditor-General's Office (VAGO) Graduate Campaign](https://www.mulberrymarketing.com.au/case-studies/victorian-auditor-generals-office-vago-graduates-campaign): Branding, strategy, content creation, photography, video production, website development, paid advertising and social media management for a government graduate recruitment campaign. - [Testimonials](https://www.mulberrymarketing.com.au/testimonials): What our clients say about working with Mulberry, including Austrade and other Australian brands. ## Insights and Resources - [Blog](https://www.mulberrymarketing.com.au/blog): Articles on brand strategy, creative digital marketing, paid media, email, omnichannel marketing and Chinese marketing. - [What is Creative Digital Marketing?](https://www.mulberrymarketing.com.au/post/what-is-creative-digital-marketing): A primer on creative digital marketing, including interactive content, user-generated campaigns and immersive storytelling. - [Beyond Last-Click: The Future of Marketing Attribution](https://www.mulberrymarketing.com.au/post/beyond-last-click-marketing-attribution-customer-journey): Why last-click attribution falls short and how to think about modern multi-touch customer journeys. - [Designing Moments That Matter: The Architecture of Memorable Brand Experiences](https://www.mulberrymarketing.com.au/post/designing-memorable-brand-experiences-architecture): How to design emotional brand moments that exceed customer expectations. - [Adapting Creative Concepts Across Cultures](https://www.mulberrymarketing.com.au/post/global-creativity-local-resonance-cultural-adaptation): A guide to keeping creative ideas globally relevant while making them locally resonant. - [How Cognitive Bias Shapes Consumer Behaviour and Marketing Strategies](https://www.mulberrymarketing.com.au/post/how-cognitive-bias-shapes-consumer-behaviour-and-marketing-strategies): An evergreen look at the behavioural science behind marketing decisions. - [How to Choose a Marketing Agency: Free Guide](https://www.mulberrymarketing.com.au/how-to-choose-a-marketing-agency-guide): The top questions to ask a marketing agency and what the answers really mean for business growth. ## Connect - [Contact](https://www.mulberrymarketing.com.au/contact): Get in touch to discuss a project, brief or partnership.