Connect and engage with your Chinese-speaking customers

With a rapidly growing Chinese-Australian community and few businesses fully tapping into this market, the opportunity for innovation is clear. Now is the time to stand out and make a lasting impression.
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Photo by Bella zhu
CASE STUDIES

Solving your biggest growth challenges

Brand and digital, blended to move businesses forward. We're not just creating things, we're building for the long run.

Envirosuite

Melbourne
Technology

150+ Linkedin generated leads

achieving $10.5million in potential pipeline by humanising environmental intelligence.

Lord Mayor Campaign

Melbourne
Politics

28,000 new followers

on Red Note (Xiaohongshu) in 2 weeks from opening the account for Nicholas Reece's successful Melbourne Lord Mayor Campaign.

Chiroease Wellness Studio

Melbourne
Healthcare

Increased number of weekly pilates classes

to accommodate the rise in online bookings.

Trade Funding

Sydney
Fintech

Rebrand & website development

Taking complex ideas and turning them into clear, compelling stories that people actually want to connect with.

Flowers Vasette

Melbourne
Retail

Total views surged up 435%

from the previous period on Red Note, and increased brand recall and sales during key cultural events.

Two Stroke Performance

Mornington Peninsula
Retail and Wholesale

445% ROI

in online sales and reaching nearly 1.6million people and driving 400,000 website visits in a 4 months.

WNBL Melboune Boomers

Melbourne
Sports

Sold-out 3,500 seated homegames

and drove the highest number of memberships ever sold in the club's history.

Woven Image

Sydney
Construction & Building

+1million increase in monthly page views

on Pinterest and increased sample orders from target audience groups.
benefits

Why now is the perfect time to explore an untapped market

The fastest growing and most affluent consumer segment

Chinese-Australians are one of the fastest-growing consumer groups in Australia, with high spending power and a preference for quality brands. Businesses that engage with this market now can capture their attention and establish a strong foothold before the competition catches up.

A marketing gap that’s ripe for innovation

Despite the clear value of this audience, many businesses are still overlooking the Chinese-Australian market. This presents a unique opportunity for innovative brands to stand out by being among the first to build connections on platforms that resonate with this demographic. Early engagement can give you an edge in a market that’s only set to grow.

Real-time connection with high-spending consumers

Chinese-Australians are actively using platforms like WeChat and Little Red Book to make purchasing decisions in real time. By connecting with them where they spend their time, brands can respond to trends and consumer behaviour as they happen, ensuring they stay relevant and top of mind.
Case Study

Nick Reece Lord Mayor of Melbourne:
Get Good Done

New followers in two weeks after launching on Red Note
28,394
Total number of posts published
41
Views from the top performing post
387,920
City of Melbourne Lord Mayoral Election Campaign won for another term
1
Outcomes

Achieved overseas media mentions

China's most informative English-language newspaper, Global Times, published 'Melbourne’s mayoral candidates use Chinese social media to attract voters'.
Our work

Past clients

I can’t believe how well we are doing on [Little] Red Book! After 1 week, I’m getting stopped on the street!

- Nick Reece, Melbourne Lord Mayor Candidate
Testimonials

You're in good company

We pride ourselves on maintaining a flawless 5.0 rating on Google. Our clients' words speak volumes, reflecting our unwavering commitment to their success. Here’s a glimpse of the feedback that fuels our drive.

"I was really pleased to rely on their technical expertise and understanding of how to be as effective as you can be in the constantly evolving digital space. They really understood how to make best use of the budget (reaching some excellent ROI results) and how to spend wisely, to achieve strategic goals, not just tactical wins. I would really welcome the opportunity to work with them again."

Marketing Lead, Events Expertise

"We feel like this would probably be the first time we actually feel like someone put the right level of explanation in bringing a logo together. We've worked with so many agencies in the past where they have much bigger budgets. A really good job with nailing the way you approached this. The vision you captured really reflected “us” at this stage of our journey, and we’re grateful for the work and collaboration that got us to our current brand position."

Trade Funding

"The Victorian Auditor-General's Office had a hugely successful Graduate Recruitment campaign thanks to Mulberry Marketing's digital marketing expertise. Their compelling video production and targeted advertising attracted 160% more high-calibre applicants compared to the previous year. The team provides a high level of customer service, and they are easy to work with. No request was too much trouble. I can't recommend Mulberry Marketing enough."

Senior Employee Engagement Partner, Victorian Auditor-General's Office

"Stephanie was my all-round social media expert during my campaign for the City of Melbourne Lord Mayor by-election in 2018. Her advice and strategies were helpful and effective, and the content Stephanie produced received many compliments throughout the campaign. Her social media strategy was substance-based and provided cut-through for our campaign resulting in strong name recognition and ultimately success. I would highly recommend Stephanie to any business who needs help with their digital marketing."

Melbourne Lord Mayor, City of Melbourne

“We connected with Mulberry Marketing after being referred to them and seeing their work with the City of Melbourne. We needed help with a tailored social media strategy and implementation. The team was amazing and super responsive. Always proactive in finding innovative and better ways of doing things. Couldn't recommend them more.”

National Marketing Manager, Expression Australia

"We were referred to Mulberry Marketing via a business community as we were looking to scale and mature our marketing without growing our team. The team at Mulberry Marketing have been great to work with. Their approaches are clear and practical and everything they do is communicated exceptionally well. They make it easy for me to understand the work that needs to be done and find practical ways to make that happen in a sustainable manner. I would happily recommend their services to other small and growing businesses."

Founder and CEO, SafeStack

"I had the pleasure of connecting with Mulberry Marketing through a mutual contact for a digital audit at SecondBite. They were proactive and friendly throughout the process, offering valuable and actionable insights. I would recommend them and look forward to the possibility of working together again in the future!"

Marketing Manager, SecondBite

"Stephanie and Manny are amazing and are both wonderful to deal with. Very patient and understanding and always putting out their best work. I can't recommend them enough!"

Founder, Oakbury Financial Group
FAQs

In case there’s questions

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Why Chinese marketing?

+ Respects linguistic and cultural preferences
+ Builds trust within the community
+ Reaches audiences with timely campaign information
+ Uses preferred social media platforms
+ Increases campaign reach and support

How we work

At Mulberry Marketing our marketing approach is underpinned by creativity, strategic thinking, and media smarts. Every action we take is insight-driven and supported by research and data.We believe that a combination of smart storytelling and data-led planning is needed to drive scalable and sustainable growth.

Why us?

We're more than just the tools we use. We’re an in-house team of senior marketers focussed on creating integrated marketing campaigns to help your brand meet your customer’s needs.

Our team has built and managed award-winning WeChat Official Accounts for some of Australia’s respected brands, and continues to serve B2B and B2C brands.

Platforms we work with

Little Red Book (Red Note)
WeChat
Weibo
Billi billi and more