Insights and Resources

featured articles

Crafting Content for AI: Your Practical Guide to Being Discovered

Remember when ranking on Google's first page was the ultimate content goal? Those days aren't gone, but they're certainly getting company. With tools like ChatGPT, Google's AI Overviews, and Perplexity answering questions directly, we're witnessing a fundamental shift in how people discover information online.

What is Creative Digital Marketing?

In a world where the average person encounters between 4,000 to 10,000 ads daily (Forbes), how do you make your brand stand out? That's where creative digital marketing comes into play—it's the art of capturing attention in meaningful ways that inspire genuine connection.

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Crafting Content for AI: Your Practical Guide to Being Discovered

What Is Generative Engine Optimisation (GEO) and Why It Matters in 2025

If you’ve searched for literally anything recently — from “best steak near me” to “how do I stop getting spammed by my own website” — you’ve probably seen a big AI-generated answer pop up at the top of Google. No scrolling. No clicking. Just... the answer. That’s GEO in action. And it’s not coming soon. It’s already here. Like, now.

What is Creative Digital Marketing?

Introducing Mulberry Marketing: Our Journey from Content Smith to a New Era

Today marks an exciting milestone in our company's history as we officially announce our transformation from Content Smith to Mulberry Marketing. This rebrand represents not just a new name and visual identity, but the culmination of years of growth, evolution, and an expanding vision for what we can offer our clients.

What Is the Difference Between a Digital Agency and a Creative Agency?

In today's rapidly evolving business landscape, finding the right agency partner can make all the difference to your organisation's success. But with so many options available—digital agencies, creative agencies, marketing agencies, and more—how do you know which is the perfect fit for your specific needs?

Accelerate Your Business Success with Strategic Digital Marketing

Are you struggling to stand out in the increasingly crowded online world? Feeling overwhelmed by complex marketing concepts like SEO and PPC advertising? We understand—navigating the digital landscape can feel like trying to find your way through a maze blindfolded. But what if there's a simpler path forward? What if you just need a shift to a success-oriented marketing mindset?

What Does a Digital Agency Do? A Complete Guide

A digital agency plays a crucial role in helping businesses grow in the digital landscape. Whether you need a new website, better search engine rankings, or a social media boost, partnering with the right agency can take your brand to the next level.

5 trends shaping the marketing landscape in 2025

The marketing landscape in 2025 is set to be shaped by several key trends. These include the growing emphasis on building personal brands, the shift towards businesses taking some ownership of their marketing efforts, the rise of short-form videos and carousel posts, the importance of omnichannel marketing strategies, and the need for consistent content creation.

Navigating Marketing Strategies During Economic Uncertainty

With the current economic climate, Australia teeters on the edge of a recession, and businesses worldwide are taking massive hits. This is prompting everyone to rethink their marketing strategies, aka, advertising is the first to go.

How Cognitive Bias Shapes Consumer Behaviour and Marketing Strategies

Understanding cognitive biases provides valuable insights into consumer behaviour, enabling us marketers to craft more effective and ethical campaigns.

Is digital marketing taking over traditional marketing?

Traditional marketing still has its place, especially for local businesses. But let's face it, we live in a digital world.

Why is consistent messaging important?

The Secret Ingredient to Brand Growth (and Why It Matters More Than You Think)

Why is personal branding so important?

Personal branding may not be at the top of your business to-do list, but it should be.

Mulberry appoints Helene Chen as its Chinese marketing specialist

We welcome Helene to Mulberry as our Senior Chinese Marketing Specialist who can help your brand connect with your audience in WeChat, Little Red Book and more.

10 reasons why content marketing is important for your business

We know that there are about 101 things you should be doing for your business, right? But how do you know which direction to focus your time, energy and budget? You can’t do ALL of them (believe us, it’s not the best use of your time and resources!).So today we’ll cover one of the basics when it comes to marketing your business.

Insights and Resources

featured articles

Crafting Content for AI: Your Practical Guide to Being Discovered

What is Creative Digital Marketing?

all blog articles

Crafting Content for AI: Your Practical Guide to Being Discovered

What Is Generative Engine Optimisation (GEO) and Why It Matters in 2025

What is Creative Digital Marketing?

Introducing Mulberry Marketing: Our Journey from Content Smith to a New Era

What Is the Difference Between a Digital Agency and a Creative Agency?

Accelerate Your Business Success with Strategic Digital Marketing

What Does a Digital Agency Do? A Complete Guide

5 trends shaping the marketing landscape in 2025

Navigating Marketing Strategies During Economic Uncertainty

How Cognitive Bias Shapes Consumer Behaviour and Marketing Strategies

Is digital marketing taking over traditional marketing?

Why is consistent messaging important?

Why is personal branding so important?

Mulberry appoints Helene Chen as its Chinese marketing specialist

10 reasons why content marketing is important for your business

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