Insights and Resources

AI marketing in Australia in 2026 isn't about replacing your team or chasing every shiny tool. This guide covers what works, what's overhyped, what it costs in Australian dollars, the privacy rules you need to know about, and how to keep your brand sounding like you, not a chatbot.

Here's something worth sitting with for a moment: most of the marketing strategies Australian businesses are running right now are built on a model that no longer reflects how people actually buy.

How we built Sally Capp's grassroots political movement using digital marketing principles that work for any business seeking authentic growth.

This article breaks down the ten most frequently asked questions we hear from prospective clients. More importantly, we'll help you understand what's really behind each question and what you should look for in an agency's response.

Learn how Australian brands use WeChat and Little Red Book to connect with Chinese consumers. Expert strategies for your Chinese marketing success.

Australian businesses navigating 2026 face a marketing landscape where AI sophistication meets human authenticity. Here's what's defining success: Balance technological innovation with authentic human connection. Scale with personalisation. Efficiency with ethical responsibility.

Prepare for marketing's next transformation phase—industry insights and strategies for the upcoming marketing renaissance.

Master complex customer journey attribution. Move beyond last-click models to understand the true impact of marketing.

Adapt creative concepts across cultures effectively. Balance global brand consistency with local cultural resonance.

Master narrative-driven content creation. Learn the story spine framework that compels audiences and drives conversions.

Transform customer engagement with AI-powered personalisation. Learn cutting-edge techniques for hyper-relevant brand interactions.

Create unforgettable brand experiences. Learn the architecture of moments that build lasting emotional connections with customers.

Discover how emotional branding creates lasting connections. Learn the neuroscience behind brand love and consumer decision-making.

Remember when ranking on Google's first page was the ultimate content goal? Those days aren't gone, but they're certainly getting company. With tools like ChatGPT, Google's AI Overviews, and Perplexity answering questions directly, we're witnessing a fundamental shift in how people discover information online.

If you’ve searched for literally anything recently — from “best steak near me” to “how do I stop getting spammed by my own website” — you’ve probably seen a big AI-generated answer pop up at the top of Google. No scrolling. No clicking. Just... the answer. That’s GEO in action. And it’s not coming soon. It’s already here. Like, now.

In a world where the average person encounters between 4,000 to 10,000 ads daily (Forbes), how do you make your brand stand out? That's where creative digital marketing comes into play—it's the art of capturing attention in meaningful ways that inspire genuine connection.

Today marks an exciting milestone in our company's history as we officially announce our transformation from Content Smith to Mulberry Marketing. This rebrand represents not just a new name and visual identity, but the culmination of years of growth, evolution, and an expanding vision for what we can offer our clients.

In today's rapidly evolving business landscape, finding the right agency partner can make all the difference to your organisation's success. But with so many options available—digital agencies, creative agencies, marketing agencies, and more—how do you know which is the perfect fit for your specific needs?

Are you struggling to stand out in the increasingly crowded online world? Feeling overwhelmed by complex marketing concepts like SEO and PPC advertising? We understand—navigating the digital landscape can feel like trying to find your way through a maze blindfolded. But what if there's a simpler path forward? What if you just need a shift to a success-oriented marketing mindset?

A digital agency plays a crucial role in helping businesses grow in the digital landscape. Whether you need a new website, better search engine rankings, or a social media boost, partnering with the right agency can take your brand to the next level.

The marketing landscape in 2025 is set to be shaped by several key trends. These include the growing emphasis on building personal brands, the shift towards businesses taking some ownership of their marketing efforts, the rise of short-form videos and carousel posts, the importance of omnichannel marketing strategies, and the need for consistent content creation.

With the current economic climate, Australia teeters on the edge of a recession, and businesses worldwide are taking massive hits. This is prompting everyone to rethink their marketing strategies, aka, advertising is the first to go.

Understanding cognitive biases provides valuable insights into consumer behaviour, enabling us marketers to craft more effective and ethical campaigns.

Traditional marketing still has its place, especially for local businesses. But let's face it, we live in a digital world.

The Secret Ingredient to Brand Growth (and Why It Matters More Than You Think)

Personal branding may not be at the top of your business to-do list, but it should be.

We welcome Helene to Mulberry as our Senior Chinese Marketing Specialist who can help your brand connect with your audience in WeChat, Little Red Book and more.

We know that there are about 101 things you should be doing for your business, right? But how do you know which direction to focus your time, energy and budget? You can’t do ALL of them (believe us, it’s not the best use of your time and resources!).So today we’ll cover one of the basics when it comes to marketing your business.