case study

Helping Envirosuite humanise environmental intelligence.

Service

Brand Positioning, Campaign Strategy, Paid Advertising, Copywriting, Creative Direction

Client

Envirosuite

WEBSITE

envirosuite.com

BRIEF

Envirosuite is a global leader in environmental intelligence software, serving industries like mining, waste management, and aviation. But in a category full of technical brands that all sounded the same, Envirosuite needed to stand out, to sound more human, confident, and connected to real people.

Our task was to build awareness, spark engagement, and generate leads in priority industries, while transforming how Envirosuite’s brand was perceived.

The result? Evie. A human brand persona who helped bring warmth, wit, and approachability to a highly technical product.

Gallery

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OUTCOMES

We helped develop the Meet Evie campaign as a multi-phase digital campaign that introduced, engaged, and converted audiences over time.

‍Phase 1 – Awareness Launched across META and Display with the message “Meet Evie – the new face of environmental intelligence.” Designed to build curiosity and drive landing-page visits.

‍Phase 2 – Engagement Expanded to LinkedIn, using educational posts, video snippets, and remarketing. Tone shifted from introduction to insight, positioning Evie as an approachable expert.

‍Phase 3 – Conversion Used LinkedIn Lead Gen Ads with easy-to-digest, single-page, downloadable content and Predictive Audiences for refined targeting.

Evie remained the creative thread connecting every touchpoint.

Creative Execution

Photoshoot: Established a clear, cohesive visual identity for Evie.
Cross-industry adaptation: Tailored messaging for mining and waste audiences to speak to their unique challenges.
Tone: Cheeky, intelligent, and personable – balancing professionalism with humanity.

Results

Over 150 leads captured via LinkedIn Lead Gen ads
Estimated $10.5 million in potential pipeline (based on $70K ACV)
Evie became the face of later campaigns including We Speak Mine and A–Z of Mining
Created a repeatable framework for persona-led campaigns across other industries

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Mulberry Marketing Group is an independent Creative Digital Agency based in Melbourne, Australia. We exist at the intersection of creativity, strategy and impact.

We acknowledge the traditional custodians of the land, the Woiworung people, on which we work and live, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.