Two Stroke Performance is an engine tuning business based in the Mornington Peninsula, Victoria. It provides performance parts and tuning expertise to help two-stroke engine enthusiasts optimise their machines for peak performance. Two Stroke Performance asked Mulberry Marketing for a strategy to launch their most exciting product - the ERM (Engine Re-Flash Module). Our primary goal revolved around elevating global awareness for the ERM from Two Stroke Performance.
Despite its groundbreaking capabilities, the ERM needed to become a familiar system within the 2-stroke motorcycle community. Our mission was to bridge this gap by orchestrating a strategic awareness campaign tailored to Two Stroke Performance customers and the wider vehicle community.
To increase recognition of the ERM systems. Our strategy included implementing targeted awareness activities crafted to bolster international retailers' efforts and engage potential customers. We wanted to partner with local distributors to seamlessly integrate the ERM into the automotive landscape, ensuring that its groundbreaking features were communicated effectively to a diverse audience. Furthermore, we extended our focus beyond awareness by driving direct online sales through conversion campaigns.
In essence, we created a multifaceted strategy to address the challenge of limited global recognition and actively propel the ERM into the spotlight. With an end goal of fostering a strong connection between the product and our target audience on a global scale.
With a diverse and creative range of advertisements, from video and face-to-camera content to still images and graphics, Content Smith seamlessly converted ad views and clicks into tangible sales. Nearly 1.6 million people saw our ads, which generated $10,000 in sales. We wanted to create an efficient purchasing journey for our customer base, and the 12.48% click-through rate proves that we did. Moreover, the audience for the ERM system proved to have an appetite for email content. With nearly 6,000 emails sent, they had a 48% open rate.
This provided Two Stroke Performance not only $16,000 in sales, and a massive 445% return on investment figure, but it also laid the foundation and opportunity for future messaging, upcoming promotions or product launches for Two-Stroke Performance.
.png)
.png)