We've directed content for some of Australia's best-known brands, including:
That breadth of experience means we understand different visual languages and what resonates with different audiences. Our team has worked in-house across multiple industries, so we know the pressure of making budgets stretch and the real need for content that performs, not just looks pretty. That's why we focus on creating versatile assets that work hard across channels, not one-off images that only serve one purpose.
Content direction extends well beyond the shoot itself. We can provide ongoing guidance on user-generated content, employee advocacy programmes and how to maintain visual consistency across your brand touchpoints. Think of us as your creative partners, ensuring your visual identity stays strong and cohesive as you grow.
We also offer content strategy consulting. That means helping you plan what content you need, when you need it, and how different content types support your broader marketing objectives. Even the most beautiful visuals need solid strategy behind them to deliver results
Quality content is an investment in your brand's future, not just an expense. The right images can elevate your brand perception, increase real engagement, drive conversions and set you apart from competitors relying on generic stock photography or inconsistent smartphone snaps.
When you work with us, you're not just getting a photographer. You're getting creative directors who understand marketing strategy, brand positioning and how visual content fits into the bigger picture of your success. Let's create content that doesn't just look good. It works hard for your business.
Content direction is the creative and strategic planning behind a photo or video shoot. It covers concept development, mood boards, shot lists, styling, location, lighting and on-set direction, all aligned to your brand and marketing objectives.
A photographer captures images. A content director plans the shoot end-to-end so the resulting library of assets works for your marketing.
A photographer captures images. A content director plans the shoot end-to-end so the resulting library of assets works for your marketing. Mulberry Marketing handles both: we direct the shoot and produce the photography and video.
Most brands benefit from a quarterly shoot. That cadence keeps your visual library fresh across social, web and campaign rollouts without overproducing content that won't get used. What does a content direction shoot cost? Shoot costs vary based on scope, location, talent and crew. We scope each project to your objectives and budget rather than offering a fixed package. Get in touch for a tailored quote.
You do. All images and footage produced through a Mulberry content shoot are delivered to you with appropriate usage rights for marketing across your owned and paid channels.
Marketing strategy that actually works isn't magic—it's method, experience, and genuine partnership between your industry knowledge and our marketing expertise.
