Get seen, get traffic, and leads. And we’ll show you how to not waste money while doing it.

Let's be honest. Organic reach isn't what it used to be. If you want to reach new audiences, drive conversions and scale your business with intent, paid advertising is essential.

Mulberry Marketing is a Melbourne paid advertising agency. We plan, build and manage campaigns across Google (Search, Display, YouTube, Performance Max), Meta (Facebook and Instagram) and LinkedIn that deliver measurable results, not vanity metrics that look impressive on paper.

We build targeted campaigns that reach the right people with the right message at the right time. No wasted spend. No guesswork. Just strategic advertising that moves the needle for your business.
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WHY IT MATTERS

Why does paid advertising work?

Paid platforms have highly sophisticated targeting that lets you reach precisely who you need to reach. Want to target decision-makers in specific industries? Done. Looking to retarget website visitors who didn't convert? Easy. Want to put your brand in front of someone the moment they search for what you offer? That's where paid search comes in. Need to reach people based on behaviours, interests or life events? Sorted.
Paid advertising isn't just about awareness. It's a full-funnel solution.
When strategy, targeting and creative line up across both search and social, paid advertising delivers returns that far exceed the investment.

What does Mulberry's paid advertising service include?

We manage end-to-end paid advertising campaigns across Google Ads, Meta and LinkedIn. Every engagement includes:
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Strategy development


Strategy development aligned to your business objectives, including the right mix of paid search and paid social

Keyword and audience research

Keyword and audience research for Google Ads, plus custom and lookalike segments for paid social

Creative development and testing

Creative development and testing across multiple ad variations and formats

Campaign setup and optimisation

Campaign setup and optimisation on every platform you run on

Campaign Management

Ongoing daily management and refinement (not set-and-forget)

Reporting

Detailed performance reporting in plain English
Unlike agencies that set campaigns and forget about them, we actively manage yours every day. We monitor performance, test new keywords, audiences and creative variations, adjust budgets based on what's working and continuously optimise to improve results. Your campaigns get better over time, not stale.
deliverables
PLATFORMS WE MANAGE

Which platforms do we run paid ads on?

We run paid advertising across the platforms that matter most. Different platforms capture different types of intent.
We help you decide which platforms make sense for your objectives and budget, then build platform-specific strategies that play to each one's strengths.
PAID SEARCH VS. PAID SOCIAL

Which is right for your business?

Paid search and paid social do different jobs. Most growing businesses benefit from running both.
Search is usually the fastest path to immediate leads or sales for businesses with existing demand. Social is the fastest path to awareness, audience-building and warming up cold audiences. The right mix depends on where your customers are in the buying journey and what you're trying to achieve.
HOW WE IMPLEMENT THE ADS

How do we create ads that convert?

Great targeting means nothing without compelling creative. We develop ad concepts that stop the scroll and ad copy that earns the click. Striking visuals, sharp headlines, engaging copy and crystal-clear calls to action that move people to act right now.

We also believe in testing. We create multiple ad variations across formats, from search headlines to social creative and video scripts, and let real data tell us what resonates with your audience. That continuous test-and-learn approach makes sure your campaigns keep improving instead of hitting a plateau.

How do we target audiences across paid platforms?

We build audience strategies that go far beyond basic demographics. That includes:
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  • Keyword and intent targeting on Google Ads to reach people actively searching
  • Custom audiences built from your existing customer data
  • Lookalike audiences modelled on your best customers
  • Interest and behaviour-based targeting for prospecting cold audiences
  • Retargeting across Google Display, YouTube and paid social for past website visitors and engaged audiences
  • Precise geographic and demographic parameters for local and niche campaigns
Retargeting is particularly powerful. Someone who's already visited your website or engaged with your content is far more likely to convert than a cold audience. We build retargeting funnels across Google Display, YouTube and paid social that nurture warm leads through to conversion.

How do we measure paid advertising performance?

We're obsessed with performance. Every campaign we manage includes clear KPIs tied directly to your business objectives. The metrics we track:
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  • Cost per lead
  • Conversion rates
  • Return on ad spend (ROAS)
  • Customer acquisition cost (CAC)
  • Quality Score (for Google Search)
  • Revenue generated for your business

You'll receive transparent reporting that shows exactly where your money goes and what results it delivers across every platform you run on. No jargon. No smoke and mirrors. Just honest data presented in plain English.

FAQs

Is This Right For You?

For businesses at an inflection point
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What's the difference between paid search and paid social?

Paid search (Google Ads) captures existing demand. People are actively searching for what you offer, and your ad appears at the moment of intent. Paid social (Meta, LinkedIn) creates demand. You interrupt people who aren't yet searching, with creative that builds awareness or drives consideration. Most growing businesses run both.

How much does paid advertising cost?

Most Mulberry Marketing clients invest between $2,000 and $20,000 per month in ad spend, plus management fees scoped to the campaign. The right budget depends on your goals, your audience and how many platforms you run on. We scope each engagement individually rather than offering a fixed package.

Do you have a minimum ad spend?

We recommend a minimum monthly ad spend of $2,000 per platform to allow the campaign enough data to optimise. Below that threshold, results are harder to predict and campaigns take longer to learn.

Which platform is best for B2B versus B2C?

For B2B, LinkedIn is the strongest paid social platform, often paired with Google Search to capture high-intent demand. For B2C, Meta (Facebook and Instagram) usually outperforms on awareness and conversions, paired with Google Shopping for ecommerce and Google Search for service businesses.

How long until we see results from paid advertising?

Paid search campaigns can generate leads within days/weeks (as long as landing pages form are not broken) because they capture existing intent. Paid social typically produces useful performance data within two to four weeks, with meaningful optimisation gains from month two onwards. Results compound over time as the campaigns learn who converts and who doesn't.

Who owns the ad account and campaign data?

You do. Mulberry Marketing always sets up campaigns inside your own Google Ads, Meta and LinkedIn accounts, so you retain full ownership of the accounts, audiences and historical performance data, even if we ever part ways.

GET IN TOUCH

Ready to cultivate a fruitful partnership?

Marketing strategy that actually works isn't magic—it's method, experience, and genuine partnership between your industry knowledge and our marketing expertise.