We specialise in the platforms that matter most for Australian businesses.
Different platforms require different approaches. We don't repurpose the same content everywhere. We create platform-specific content that plays to each channel's strengths and audience behaviours.
Social media is social. It requires active participation, not just broadcasting messages into the void. Our community management includes:
Active community management builds relationships that turn followers into advocates and customers. It shows your audience there are people behind the brand who care about their success.
The brands that succeed on social media show up consistently. Not sporadically. Not just when they remember or feel inspired. Consistently, with purpose. We keep your channels active with regular, high-quality content that maintains your standards. We plan months ahead while staying flexible enough to capitalise on timely opportunities or respond to current events when relevant to your audience.
We track the metrics that matter:
You'll receive monthly reports that clearly communicate performance and the insights you can use straight away.
Social media delivers value beyond immediate conversions. It builds brand awareness, establishes authority, nurtures relationships and creates touchpoints that support the entire customer journey from discovery to loyalty.
A few social media results we're proud of:
Most Mulberry Marketing clients post around 12 times per month per channel, plus Stories. The right cadence depends on the platform, your audience and your goals. Posting too little and you lose momentum, posting too often and you exhaust both your audience and your content team.
Use the platforms where your audience already spends time. Instagram suits visual and lifestyle brands, Facebook suits broad community engagement, LinkedIn suits B2B and professional services, and TikTok suits brands ready to embrace short-form video. Most brands focus on two or three platforms well rather than spreading thin across all of them.
Costs vary based on platforms, content volume and the level of community management required. We scope each engagement individually rather than offering a fixed package. Get in touch for a tailored quote.
Yes. We require a minimum three-month commitment because social media is a long game. Results compound over time as the audience grows and the approach is refined based on what works.
Yes. Mulberry Marketing also runs paid advertising across Meta, LinkedIn and Google as a separate service.Organic social media management and paid social advertising work best together: organic builds the audience and brand, paid amplifies reach and drives conversions. See our Paid Advertising page for details.
Marketing strategy that actually works isn't magic—it's method, experience, and genuine partnership between your industry knowledge and our marketing expertise.
