Nurture and educate your online community with consistent brand-led content.

Your social media channels are far more than places to post. They're opportunities to build community, showcase expertise and turn followers into loyal customers.

Mulberry Marketing is a Melbourne social media management agency. We manage Instagram, Facebook, LinkedIn and TikTok with strategy and purpose, creating content that resonates and drives business outcomes you can measure.

Whether you need someone to take social media off your plate or strategic support to elevate what you're already doing, we bring nearly two decades of experience managing channels for brands big and small across diverse industries.

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WHAT SOCIAL MEDIA MANAGEMENT DOES

What does social media management involve?

Managing social media properly requires far more than posting a few times per week and calling it done. Done well, it includes:

Developing a comprehensive strategy aligned with your business goals
Creating engaging content that resonates with your audience
Maintaining a consistent visual identity and brand voice
Fostering community through thoughtful engagement
Monitoring conversations and responding appropriately
Analysing performance to continually improve results

We handle all of it, so you can focus on running your business while knowing your social presence is in expert hands.

How does Mulberry manage social media?

Every Mulberry social engagement follows the same two phases.

Strategy

We audit your current presence, research your audience and competitors, define clear objectives with you and develop a content strategy that serves your business goals while engaging your community.

Execution

We build monthly content calendars, design eye-catching graphics, write captions that sound like you, schedule posts for optimal timing, engage with your audience, monitor performance and report on what's working.

This isn't about posting for the sake of posting. Every piece of content serves a clear purpose. Building awareness, nurturing relationships, showcasing expertise or driving conversions.

PLATFORMS

Which platforms do we manage?

We specialise in the platforms that matter most for Australian businesses.

Instagram for visual storytelling and community building
Facebook for broad reach and customer engagement
LinkedIn for professional services and B2B connection
TikTok for brands ready to embrace video-first content with confidence

Different platforms require different approaches. We don't repurpose the same content everywhere. We create platform-specific content that plays to each channel's strengths and audience behaviours.

What content do we create?

Great social content balances value and personality. It educates, entertains or inspires while staying true to your brand voice. We develop content themes that position you as a trusted resource in your industry, while showing the human side of your business that people want to connect with.

A typical month covers:
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Educational posts that showcase your expertise
Behind-the-scenes glimpses that build connection
Customer stories and testimonials that build trust
Industry insights and commentary that demonstrate thought leadership
Engaging questions and prompts that spark conversation

How do we manage your social community?

Social media is social. It requires active participation, not just broadcasting messages into the void. Our community management includes:
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Monitoring comments and messages carefully
Responding promptly in your voice
Fostering conversations that matter
Addressing concerns professionally and with empathy
Identifying opportunities for deeper engagement

Active community management builds relationships that turn followers into advocates and customers. It shows your audience there are people behind the brand who care about their success.

Why does consistency matter on social media?

The brands that succeed on social media show up consistently. Not sporadically. Not just when they remember or feel inspired. Consistently, with purpose.

We keep your channels active with regular, high-quality content that maintains your standards. We plan months ahead while staying flexible enough to capitalise on timely opportunities or respond to current events when relevant to your audience.

How do we measure social media success?

We track the metrics that matter:
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Engagement rate
Follower growth
Reach and impressions
Website traffic from social
Lead generation
Conversions

You'll receive monthly reports that clearly communicate performance and the insights you can use straight away.

Social media delivers value beyond immediate conversions. It builds brand awareness, establishes authority, nurtures relationships and creates touchpoints that support the entire customer journey from discovery to loyalty.

Social media results we've delivered

A few social media results we're proud of:
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107% growth in online followers and 743% growth in daily reach for Cancer Wellness Support
28,000 new followers in two weeks for Nicholas Reece's successful Melbourne Lord Mayor campaign
Ongoing channel management for McGrath Estate Agents, City of Melbourne and dozens of other organisations

What's included in Mulberry's social media management?

Every Mulberry social media engagement includes:
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Strategy development for each managed channel
Content creation (typically 12 posts per month plus stories)
Graphic design aligned to your visual identity
Copywriting that sounds like you
Scheduling at optimal posting times
Community management across comments, messages and mentions
Monthly performance reporting

We also offer quarterly content shoots to keep your visuals fresh and on-brand.

We require a minimum three-month commitment because social media is a long game. Results compound over time as you build audience, refine your approach and establish momentum.

FAQs

Is This Right For You?

For businesses at an inflection point

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How often should we post on social media?

Most Mulberry Marketing clients post around 12 times per month per channel, plus Stories. The right cadence depends on the platform, your audience and your goals. Posting too little and you lose momentum, posting too often and you exhaust both your audience and your content team.

Which social media platforms should our business be on?

Use the platforms where your audience already spends time. Instagram suits visual and lifestyle brands, Facebook suits broad community engagement, LinkedIn suits B2B and professional services, and TikTok suits brands ready to embrace short-form video. Most brands focus on two or three platforms well rather than spreading thin across all of them.

How much does social media management cost?

Costs vary based on platforms, content volume and the level of community management required. We scope each engagement individually rather than offering a fixed package. Get in touch for a tailored quote.

Do you require a minimum commitment?

Yes. We require a minimum three-month commitment because social media is a long game. Results compound over time as the audience grows and the approach is refined based on what works.

Do you also run paid social ads?

Yes. Mulberry Marketing also runs paid advertising across Meta, LinkedIn and Google as a separate service.Organic social media management and paid social advertising work best together: organic builds the audience and brand, paid amplifies reach and drives conversions. See our Paid Advertising page for details.