An integrated agency. A rare edge in the Chinese market. And lessons every agency owner experiences.
Steph built Mulberry on the belief that marketing works best when it's integrated. When every channel works together, the results compound over time, while single-channel approaches tend to plateau. Her obsession is making sure strategy actually lives inside the businesses she works with, not in a document that sits unopened in a Google Drive folder.
She's also candid about the harder parts of the journey. Growing a team, losing clients, scaling back, and sitting across from people she'd invested in and letting them go. What came out of it was learning to separate ego and big emotions from decision-making. She's still curious about everything.
Mulberry is an integrated agency, so strategy, paid advertising, social and web all pull in the same direction rather than sitting with four suppliers who never speak.
On top of that is a specialist capability almost no Australian agency offers: genuine reach into the Chinese market through WeChat and Little Red Book (Xiaohongshu).
Twenty-one minutes, or roughly one commute. If it lands, we'd love to talk about what an integrated approach could look like for your business.
