The Power of Seven (and Beyond)

They say a message needs seven views to stick. But we say, every single touchpoint with your brand should be a delightful, memorable experience. It's about building a connection, not just a fleeting impression. Imagine trying to get to know someone who changes their story every time you meet. Confusing, right? That's what inconsistent messaging does to your brand. Let's explore why staying true to your brand's voice is crucial for growth.

1. Consistency: Your Brand's Trustworthy Voice

Think about those ads you instantly recognise, even without a logo. That's the power of consistent messaging. It builds trust and dependability. It's like having a reliable friend who always delivers on their promises.

Imagine a conversation with your customers. Would you trust someone who acts differently every time you see them? Probably not. The same goes for your brand. Stick to your core message, and watch your audience connect.

Example: Would you buy a pen from someone who describes it as "sleek and professional"? Probably. But if they also said it's "fun, cheap, and for everyone," you'd likely back away slowly. Don't dilute your message!

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2. Brand Equity: The Value of Consistency

Brand equity is the value your brand holds in the eyes of your customers. It's built through positive experiences and consistent messaging.

Think of Coca-Cola's "New Coke" fiasco. They nailed the taste tests, but forgot the emotional connection people had with the original. People weren't just buying a drink; they were buying happiness and nostalgia. The lesson? Consistency builds brand equity, and that's more powerful than you think.

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3. Leverage the Digital Landscape (and Beyond!)

Content marketing offers endless possibilities: blogs, videos, social media, websites, and more. But it can be overwhelming! How do you stay consistent across all these channels?

At Mulberry Digital, we use tools like Sprout Social to manage content and scheduling, ensuring a consistent message across all platforms. We also believe in focusing on a few key channels for maximum ROI.

Whether it's SEO and website optimisation or social media engagement, we help you find the right mix. Outsourcing these skills can save you time and boost your marketing efforts.

(SEO Keywords: content marketing strategy, social media management, SEO services Melbourne, digital marketing ROI)

How Mulberry Digital Can Help You Shine:

• Strategic Sessions: We'll craft a tailored marketing strategy that aligns with your goals.
• Content Creation: Engaging content that resonates with your audience.
• Ads & Competitions: Creative campaigns that drive results.
• Community Engagement: Building meaningful connections.
• Account & Website Management: Seamless online presence.
• Insights & Analytics: Data-driven decisions for growth.

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Ready to build a consistent brand that resonates? Let's chat about your marketing goals!

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_References:

_{[1] Campaign Monitor. (2018). The New Rules of Email Marketing. Retrieved August 27, 2018, from https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/#seven}

_{[2] Rosenbaum-Elliott, R., Percy, L., & Pervan, S. (2018). Strategic Brand Management (4th ed.). Oxford University Press.}

_{[3] Smith, S. (2018). Coca-Cola Lost Millions Because of This Market Research Mistake | Qualtrics. [online] Qualtrics. Available at: https://www.qualtrics.com/blog/coca-cola-market-research/ [Accessed 28 Aug. 2018].}

_{[4] What is Brand Equity. (n.d.). Retrieved August 29, 2018, from https://www.shopify.com.au/encyclopedia/brand-equity}

_{[5] Rachid, H. (2015).  30 years ago today, Coca-Cola made its worst mistake. [online] Cbsnews.com. Available at: https://www.cbsnews.com/news/30-years-ago-today-coca-cola-new-coke-failure/ [Accessed 29 Aug. 2018].}

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