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We focused on using the digital resources at hand and optimised the content for Meta, to ensure the budget was being allocated efficiently and effectively, we reviewed historical data from their client database, assessed geographic locations and carefully targeted areas close to the property or with affluent reputations and we considered the personal interests and behavioural attributes of the target audience.
All of these strategic decisions allowed us to achieve outstanding results.
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The advertisements made almost 150,000 impressions and had over 5,000 link clicks to the property listing webpage in less than one month.
The CPC (cost per link click) was just $0.18. The ad campaign was a resounding success given it was their first time to target their key audience groups through Meta, and it helped Prestige Homes of Australia achieve its fourth record sale in the municipality this year.
The Prestige Homes Facebook page also increased its reach by over 100,000% during the campaign, Facebook page visits increased by 450% and Facebook Page likes increased by over 650% over the four-week period.
In the end, this incredible property sold and secured its fourth municipal record in the past year.
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