The Victorian Auditor-General's Office (VAGO), plays a pivotal role in auditing crucial government services that directly affect the lives of Victorians. Despite the significance of their work, VAGO struggled with limited awareness among the general population and key Members of Parliament (MPs). The lack of visibility and reporting on the impact of their marketing efforts, especially on their primary audience, MPs, was a pressing challenge.
Our partnership with VAGO yielded remarkable results: We successfully grew VAGO's social media profile, increasing engagements by an impressive 253%. Recognising the importance of diverse platforms, we established a new social media presence for VAGO on Instagram and TikTok, tapping into a wider audience.
To ensure consistency and a professional image, we developed comprehensive VAGO brand guidelines, establishing a strong brand identity that was previously lacking. We initiated paid advertising campaigns on META, LinkedIn, and TikTok, effectively reaching critical stakeholders and decision-makers.
Through a combination of strategic efforts, we grew VAGO's organic audience, increasing the organisation's reach and influence. We created high-quality content for VAGO's social media platforms, incorporating modern branding elements and professional photography to ensure a compelling online presence.
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